I will present my paper “The Performing Deokhu: Mediating Selfhood and Relations of Power in Fan Videos” at the K-pop and the West: Media, Fandom, and Transnational Politics symposium which will be held on October 27-28, 2023 at the University at Buffalo. The research explores recent popular trends in K-pop fan videos to examine how these productions reflect and mediate relational dynamics in K-pop culture: relationships between fans and idols, fans and the industry, and fandom and society. In fan-made videos, I argue, deokhu performances reveal a shift in focus from centering the idols to centering the fans themselves. Through the affective labor of performing fan identity, fans construct representations of themselves while also helping to shape norms and expectations around what constitutes desirable relational dynamics in K-pop.